Learfield and Mainline Partners Up to Host Fall Tournament

​Have you ever wondered who is in charge of maintaining the image of your favorite college sports team? Chances are that company is Learfield IMG College.

 Learfield IMG College is essentially a very large marketing firm that handles representing top collegiate sports teams. Learfield IMG College is the main marketing firm that has over 200 of our nation’s main collegiate teams as their clients. One of the biggest clients includes NCAA. Learfield’s origin spans all the way back to 1972, where it originally began as a small radio farm that broadcasted to local Missouri radio stations. From there, Learfield made its way out into the competitive world of marketing and managing such amazing teams.

Officially founded in 2007, Learfield has gained traction and is now the top choice for the most prestigious schools in the nation when considering a marketing firm for their sports teams. In 2018, Learfield merged with IMG College creating a new and improved company, “Learfield IMG College.”

IMG College itself manages and represents the multimedia rights of over 90 universities. Before it’s merger with Learfield, IMG College was founded in 1981 and represents more than just universities. IMG College also represents a variety of athletic conferences, bowl games, the NCAA, and even the Heisman Trophy! IMG College is a leading trademark licensing agency. Why, you might think, would a marketing firm and licensing agency merge? Dominance.

By merging these two companies together Learfield IMG College not only has an epic team that handles the most important collegiate sports teams, but also has the power of the NCAA and several athletic conferences to back them up!

Now Learfield IMG College offers a wide variety of services to its clients and partners.
“The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.”

Collaborations and investments from partners are what Learfield says has had an integral part in its success over the years. Learfield works every day to help clients implement and achieve their business goals. Companies like this work behind the scenes to help the success of the teams and companies you love.

Learfield IMG College prides itself on its dedication to the fans by helping to continue to provide engaging content that entertains them. By managing these teams, Learfield IMG College ensure that their supporter’s favorite teams are well taken care of. Even though most big-league colleges are mostly represented by larger firms, Learfield IMG College is local help for them.

If you participated in the Fall Madden tournament at The University of Alabama, then you are probable familiar with Mainline. Mainline is a software company based out of Houston, Texas. This great company provides an easy, safe way for people to host esports competitions and tournaments online. Though it isn’t very big, Mainline has partnered with several high-ranking colleges to help bring a more accessible way to host tournaments for college students and others alike. This year Learfield IMG College and Mainline teamed up to host the first Madden NFL esports competition for 10 member schools! This event took place virtually in the summer of 2020 and led up to the well anticipated “2020 Fall Madden Challenge.”
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For students at The University of Alabama, and colleges worldwide, the partnership between Learfield IMG College and Mainline meant a chance at competing in a tournament for prizes and glory! Level Next Champion Series worked with the University of Alabama to bring its students the most epic esports gaming tournament they ever participated in. During this tournament, current students were able to represent The University of Alabama and we had 27 participants! Over 398 schools were represented in this tournament. Wyatt King emerged as the winner for Alabama in the mainline tournament.